This can come across as lazy or unprofessional, so definitely stick to their recommended aspect ratios. Any Pins that exceed a ratio of 2:4.2 will get cut off in users’ feeds, so they won’t be able to see your whole pin. To make sure that all your Pins are optimized for the app, they recommend making videos with aspect ratios of 1:1, 2:3, or 9:16 (most commonly used for vertical video). ![]() This mobile trend won’t be going away anytime soon either the use of mobile devices is expected to increase to 21.5 billion by the year 2025. When you’re making product videos for Pinterest, it’s important to keep in mind that most of its users are pinning from the mobile app. The more that people share, the more that the Pinterest community grows, so Pinterest continues to flex its creative muscles. They have invested in video content creators by providing new ways for users to share video content. In fact, 80% of Pinterest content is user generated. ![]() Pinterest supports brands because it relies on user generated content (UGC) to operate. If your business and products are highly visual, then Pinterest video advertising will be a slam dunk for your brand. Pinterest is also great for people interested in travel, design, and parenting. Who uses Pinterest? Women, foodies, and crafters, for the most part, although Pinterest has seen a huge jump in use from Gen Z men in the last couple of years. If you create eye-catching videos and imagery, your Pin is more likely to be shared and can help boost traffic to your pages or online store. Pinterest users are high intent, and Pinterest helps well-designed Pins get noticed through earned media. It’s the go-to social media platform for when people are getting ready to start a new project or interested in trying something new. There is a little bit of everything to be found on the site known for its boards that users “Pin” their favorite tips, products, and other interesting things they find in their feed. Over 367 million people use the platform every month to share ideas for travel, home decor, DIY and so much more. ![]() Pinterest is a unique platform where people go to be inspired through images and video. More social media resources for your small business.A few final tips before you start Pinning.
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